Comprehensive Page RPM Calculator

Plug in your pageviews, engagement, ad setup and commission below to see your estimated Page RPM and revenue broken down by day, week, month and year.

Pageviews Total page impressions per month

Avg. time on page Minutes

Minutes

Bounce Rate % of visits with no further interaction

Ad Blocker Rate Percentage of users with ad blockers

CPM Cost per 1000 impressions for advertiser

Ad Units Total ads per page

Refresh Rate Seconds per ad refresh

Seconds

Viewability % of ads seen/displayed

Commission Service fee from ad partner

Include affiliate link revenue

Affiliate Revenue $ per month

Include digital sales revenue

Digital Sales $ per month

Page RPM

Gross Ad Earnings xx

Commission xx

                                    Net Ad Revenue
                                    xx
                                

Affiliate Revenue xx

Sales Revenue xx

Total Revenue xx

Years to $1 Million

How does your Page RPM compare?

We're building a public database of real Page RPM by category, country traffic tier and ad network, built entirely from anonymous publisher submissions.

View Benchmarks

Pageviews

Pageviews are the number of page impressions your website receives, not the same as sessions, which are the number of visits. A user may visit on a number of occasions and view multiple pages during each visit, so pageviews is the higher of these metrics.

Avg. time on page

The average time spent by users on your pages. Modern analytics call this average engagement time (GA4), which also factors in scrolling and background-tab time.

Bounce Rate

The percentage of visitors who leave without any further interaction. GA4 is deprecating this in favour of engagement rate, which can detect scrolling as an interaction. A bounced visit still loads the page and its ads, which isn't the same as an ad-blocked view, so here it reduces how many ad refreshes a visit earns on average, rather than removing the pageview from your earnings entirely.

Ad Blocker Rate

The percentage of visitors using an ad blocker. Depending on your niche and device mix, this might be anywhere from 10%-50%. You will not earn revenue from these visitors unless you use anti-adblock techniques.

CPM

"Cost per thousand", what an advertiser pays for 1,000 impressions of their ad. A $2.00 CPM means $2.00 per 1,000 views.

Ad Units, Refresh Rate & Viewability

Your ad inventory, how often it refreshes, and what percentage of it is actually seen by a visitor before they scroll away or leave. Advertisers only pay for viewable impressions.

Commission

Most publishers don't keep 100% of ad revenue. An ad network commission of 20-32% is typical, depending on the partner. See how ad networks compare.