Which countries contribute the most to a higher Page RPM?
English-speaking countries with strong economies tend to offer the best ad revenue, though some European countries where English isn't the first language also perform well for their local traffic.
The ad publishing industry has categorised countries into three tiers to represent their traffic value, with tier 1 being the most desirable. See this term in our glossary too.
Tier 1 Countries
- Australia
- Austria
- Belgium
- Canada
- Denmark
- Finland
- France
- Germany
- Ireland
- Italy
- Luxembourg
- Netherlands
- New Zealand
- Norway
- Spain
- Sweden
- Switzerland
- United Kingdom
- United States of America
Tier 2 Countries
- Andorra
- Argentina
- Bahamas
- Belarus
- Bolivia
- Bosnia and Herzegovina
- Brazil
- Brunei
- Bulgaria
- Chile
- China
- Colombia
- Costa Rica
- Croatia
- Cyprus
- Czech Republic
- Dominican Republic
- Ecuador
- Egypt
- Estonia
- Fiji
- Greece
- Guyana
- Hong Kong
- Hungary
- Iceland
- Indonesia
- Israel
- Japan
- Kazakhstan
- Latvia
- Lithuania
- Macao
- Malaysia
- Malta
- Mexico
- Montenegro
- Morocco
- Nepal
- Oman
- Panama
- Paraguay
- Peru
- Philippines
- Poland
- Portugal
- Puerto Rico
- Qatar
- Republic of Korea (South)
- Romania
- Russian Federation
- Saudi Arabia
- Serbia
- Singapore
- Slovakia
- Slovenia
- South Africa
- Thailand
- Turkey
- Ukraine
- United Arab Emirates
- Uruguay
- Vanuatu
Tier 3 Countries
- Albania
- Algeria
- Angola
- Armenia
- Azerbaijan
- Bahrain
- Bangladesh
- Barbados
- Belize
- Benin
- Botswana
- Burkina Faso
- Burundi
- Cambodia
- Cameroon
- Cape Verde
- Chad
- Comoros
- Congo
- El Salvador
- Ethiopia
- Gabon
- Georgia
- Guatemala
- Guinea
- Haiti
- Honduras
- India
- Iraq
- Jamaica
- Jordan
- Kenya
- Kuwait
- Kyrgyzstan
- Laos
- Lebanon
- Lesotho
- Macedonia
- Madagascar
- Mali
- Mauritania
- Mauritius
- Moldova
- Mongolia
- Mozambique
- Namibia
- Nicaragua
- Niger
- Nigeria
- Pakistan
- Senegal
- Sri Lanka
- Suriname
- Swaziland
- Tajikistan
- Tanzania
- Togo
- Trinidad and Tobago
- Tunisia
- Turkmenistan
- Uganda
- Uzbekistan
- Vietnam
- Zambia
Not sure which tier makes up most of your traffic? Your analytics platform's country/geo report will show you, and you can factor it into your estimate with our Comprehensive Page RPM Calculator, or see real submitted data by tier on Benchmarks.
If a large share of your traffic is from the EU or UK, also see does GDPR affect Page RPM, since consent requirements widen the gap between tiers further still.